Tuesday, January 13, 2009

Are Irish media buyers trusting strangers yet?

Universal McCann EMEA put this together. We get to page 38 before there's any mention of what any of it means for clients, and then it's sketchy.

Up to that point, it's a walkthrough of why new media matter at all. If you think it's basic however, you shouldn't. What's more basic is that fact that of the 29 markets analysed, Ireland wasn't included. Lack of savvy? Lack of broadband? Lack of give a shit?

Answers. Postcard. United.

I'd advise seeing this full screen. Thanks to Sean Howard for originally posting this on CrapHammer.

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