Thursday, April 30, 2009


Arthur Guinness took out a ten thousand year lease on the Guinness Storehouse. He was thinking ahead, I suppose. Most companies do, to some degree or another. Maybe not that extreme, but there's usually a plan.

For a helluva lot of them though, the plan seems to be 'Let's wait and see' when it comes to social media. Engagement is still a bogey word, although there are green shoots. (Just threw that in to show you that I am jiggy with the vernacularspeak, youths.)

, home to Christian Hughes, ├╝berferret of the entire internet, posted a very interesting article on the Fortune 500 companies and blogging. Salient:

Only 81 out of the Fortune 500 (16%) currently have a public-facing blog. In comparison, 39 percent of the Inc. 500, 41 percent of the higher education sector and 57 percent of the nation’s Top 200 Charities have public-facing blogs.

"The report conclusively shows that while the Fortune 500 companies are adopting social media at a slower rate than other leading businesses, universities and charities, many more of them are blogging than has been previously reported," stated the press release, Fortune 500 Corporate Blog Adoption Slow and Steady According to Society for New Communications Research Chair Dr. Nora Ganim Barnes and Eric Mattson of Financial Insite.

Green shoots. I also followed a nice interchange between Niall Harbison and Loic LeMeur which succinctly demonstrates the power of personal engagement, even for somebody who's moved on substantially from talking to a couple of hundred people in a personal network. This is a rapid-fire case study in engagement. Most things Niall H does are rapid fire, it has to be said. But in a purely let's-get-going way, which we need far, far more of.

Here's another preacher. Perry Belcher has been doing this a while, and if you have ten minutes and are wavering on the road to Twamascus, this might convince you.


  1. I just can't warm to Perry Belcher?

  2. Considering I had a blog a full 2 years before anyone thought it was a good way to "interface" with the "target market" I should be getting some respect for this.

    But you shoulda been a fly on the wall in a website strategy meeting I was in yesterday.

    Still some people gettit, the people who actually matter.