Anyway, over that now. Kevin Dunne's views on marketing are never less than a kernel of common sense wrapped up in a layer of cop on, and all covered in a creamy coating of smart. Go visit and see.
Like when he points to the hideously stupid thinking from Mars - of all people - that made them put a cease and desist order on digital agency Poke, for daring to dream up a website called Snckrz! where people could have fun with the Snickers logo.
Don't look for it any more. It's not there. I'll let Kevin tell you why.
Hey Nick, thanks a million for the mention. And the kind reference to my blog. Very much appreciated.
ReplyDeleteThe thing I find funny about Mars is they're also responsible for the new Skittles site. This is basically a social media site.
I can certainly appreciate Mars is a big company. But I wonder do the guys working on the different brands ever have conversations. Or even see what the other brands are up.
Thanks again for the mention.