Monday, July 20, 2009

I’m putting you in charge of Pittsburgh, Peter. I know it’s perfect, Peter; that’s why I picked Pittsburgh.

From this...

to this.

You can rely on FedEx not to drop it. Unless it's TV advertising during Super Bowl. They've decided instead to go after this internet thing con gusto, hoping that a series of spoof infomercials will hit the spot with the office crowd.

They've started out smart by hiring Fred Willard (yes you know him, you just don't know you do). They'll have their work cut out for them. Last quarter they lost $876 million. 12 months earlier losses were running at a third of that figure. So they absolutely, positively need to start making inroads somewhere.

The FedEx YouTube channel is called Get Infotained and you can see all the spots and get an eyeball on the numbers if you care to take a look. FedEx director of advertising Steve Pacheco says in an interview with the New York Times that they're not deserting TV, just the $3m-for-30-second-slots insanity that is SuperBowl. It's bigger than the All-Ireland Football Final, apparently.

Yeah, right.

1 comment:

  1. Fred went after that endorsement like it was made outta ham...