Monday, August 17, 2009

The Facebook juggernaut rolls on

Image cred Bobbi L. Newman

Facebook has officially got over 900,000 Irish users. Seems like only a few months ago when I wrote that the social networking giant was just cresting 600k users here in Ireland. No, wait... oh, right. Getcha.
Anyway, a short while since it revamped its streaming updates to give itself a Twitterlike vibe (albeit a fattened out one, but even there it's decided to challenge little old Twitter) it seems to have aped the American experience here and taken off with a huge chunk of the middle of the market, attracting people at the mature end of the mouse spectrum who are suddenly realising how it can bind them closer to their friend diaspora. If you don't think that this matters beyond thinking 'aah, that's nice for them' then you need to consider what your clients may think of it all. A recent post here about the effect of socmeej on brand recognition for Sandtex demonstrates quite forcefully that when it comes to the potency of these types of vehicle for your brand, you can ignore them but you cannot afford to for long. More soon on that one, and some overviews on recent work by Coca Cola brands to follow.
But I digress. Facebook. Ireland. Numbers. Gone are the days of above the line, below the line, through the line, online, offline... it's WFL? as far as I'm concerned. Damien Mulley wrote about the numbers here. Good idea to see the breakdown. Not because you can now poke your mother in law either. Mulleybite:

So right now the stats:

  • 905,980 people in Ireland are now on Facebook. In January there were just over 400k.
  • 612,380 people are age 25 and older – 67%
  • 399,440 people are age 30 and older – 44%
  • 134,660 people are age 40 and older – 14%

It's a big zeitgeisty monster now. Question that brands should ponder is how, when and why it can be useful for them. It's far from universally applicable for every brand, but it simply has to be on the rota of considerations.

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