Tuesday, September 15, 2009

Think outside the flatpack

New channels of media arrive almost daily on the web, but simple, strong ideas for branding are still a requirement. Entertainment for the most part still pulls in the punters. In Burbank at an IKEA outlet a bunch of hooligans with a camera has been making the somewhat droll IKEA Heights. Some timely creativity lessons here. They're shooting it instore, they're so far getting away with it, and if IKEA are not complicit then they are hopefully smart enough to let this thing have a hopefully viral effect. It's better than a lot of the soaps you see, and it's not being disrespectful to the brand. Aspiring creatives, flatpacking is out-of-the-box thinking.

3 comments:

  1. This is brilliant! I think we have a venue for our calendar shoot! xx

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  2. Love it? Could we do our own Mad Men by sneaking into Ogilvy and drinking whiskey in someone's office?

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  3. Pure genius I say, Id say this is official

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