Friday, September 4, 2009

I will never text and drive again.

This is an explanation of viral. A road safety film from the Welsh Constabulary in Gwent. Links to the background here. Clever soundtracks, creative analogies, twisted puns... Nothing beats real drama for bringing this kind of message home. People don't necessarily understand it, but they utterly feel it.

And that is what has made it viral.


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