Tuesday, December 8, 2009

Why SMEs use Social Media Marketing

Chanced upon this in, of all things, an actual printed quarterly bulletin. It's from Amas, and the research was done by David Scanlon at Enterprise Ireland, who kindly allows me to republish it here.
A total of 48 SMEs involved, using Linkedin, Fb and Twitter. 86% use it to promote their company, unsurprisingly. For 36% it's a way to cut costs without killing the marketing goose. Almost half (48%) use it to enhance/protect brand reputations. We need more information like this.


  1. Printed? I'm unfamiliar with this term ;)

  2. Agreed, this sort of information would be so valuable to a lot of companies.

    The only issue I have is that there are too many new so called "social media experts" that don't really know what they are doing.