Social Media for non-profits: an overview

There's still little understanding of the power of social media for organisations that are not profit driven. I find this all the more remarkable when you consider their relative weakness in marketing budget terms.
I can't see that lasting however, as the number of organisations getting their toes wet has been growing. Whether or not they'll benefit from increased soc media activity is down purely to the understanding and amount of resources they are willing to devote to working the mojo. It certainly isn't about levels of € spend.
This presentation was delivered to Special Olympics Ireland last week, and briefly overviews the strengths of Facebook, blogging and Twitter for organisations with widespread memberships. Nothing new or radical for anyone heavily or even moderately involved with the online marketing scene, but quite an eye opener for novices.

Soc Media For Special Olympics Ireland