However.
Let me not disappear too far up my own fundament, because this post is canvassing for a refreshingly different party. It's being organised by one of the sweetest success stories of these days. Ice Cream Ireland are the guys behind Murphy's Ice Cream. They're Murphys, and they make ice cream. Go find out all about them. (And take special note of how they are marketing their product. Social Media Summa Cum Laude, these guys.)
So. If you're in Dublin and can slide away from the office an hour early this Friday, go sample some of their amazing new creations at The Powerscourt Centre. I'll be there with an armload of freezer bags and I'll execute every last murphyfurphyn one of you if you try to stop me...