Anyone who has ever used Reelgood's fine facilities for TV and radio production on Baggot Street will doubtless be familiar with the talented fingers of John Williams. He duets with them Pro Tools like Sonny and Beyonce Knowles doing an almost-naked moonlit tango on Dollymount Strand's silver mists. However what you may not know about our John is that he is one of the world's earliest adopters of pretty much every social media platform yet invented. Nokia Game? He invented it. Facebook? He put the face in it.
And now he's on the cusp of becoming a Twitter legend. Twitter is in essence micro-blogging on the go. You're always on within your network of followers and you use your mobile (or computher) to 'tweet' regular updates to each other, all of 140 characters or less. 'By accepting messages from sms, web, mobile web, instant message, or from third party API projects, Twitter makes it easy for folks to stay connected,' say Twitter themselves, and they should know because the latest figures show that this type of networking has just gone Graiguenamanagh. 752% growth in 2008. One million new users in Dec alone.
And Reelgood's John Williams (or mcawilliams to his online frenz) is one of the most popular.
But he needs your vote to bring him the legitimacy of an award to say it is so, and we know all about that do we not, my Adfriends?
Even if you don't plan to Tweet, and you think Twitter is a bunch of top-drawer tomfoolery for timewasters, at least you'll understand the concept of it when next a prospective client says 'Here, can you explain what's all this Twit thing about?' And you'll be able to explain it and the prospective client will to themselves quietly go 'Fuck, s/he knows this kinda thing! S/He is good! I'm moving my DairyGlo Shampoo account over there tomorrow morning!'
Head over to the Shorty Awards and give John a vote in the Personal category. He's already a finalist, he's doing the Irish (micro)blogging community proud and he's going to that New York for the awards on Feb 11. Also too, the DairyGlo Shampoo account could well depend on it.
You can thank me later with a sweet, single-sided DairyGlo Shampoo radio ad brief. Or any other radio brief.
