Asda ask customers

Relevant more to the UK market naturally, but Asda as a major competitor can possibly teach Tesco a thing or two about the customer here in Ireland too. Little things like how to keep them satisfied. At local and national level here they seem to have lost their way in pursuit of gobbling market share for their own products. Asda on the other hand seem to be embracing the customer, even (perhaps especially) when things have gone terribly wrong.

Every action has an equal and opposite reaction

Pic by hoskarsson

Internet advertising will  reach 36% of all advertising by 2013, writes Jacquie Bowser in Brand Republic

PricewaterhouseCoopers, in its report into the UK entertainment and media market, said internet ad expenditure grew by 17.1% year on year in 2008 to £3.35bn, an increase of £540m. The increase in advertising would happen over the next five years as digital technologies become increasingly widespread.

Overall, the UK entertainment and media market will experience a 7% decline in revenue from 2008 to 2010, to $85bn. Following this low, the market is set to flourish, increasing to $98bn in 2013.

However, the only segments that will be larger in 2013 than in 2008 are internet access, internet advertising, TV subscriptions and license fees, filmed entertainment and video games. Revenues in 2013 from television advertising, newspaper publishing, business-to-business publishing and consumer magazine publishing are all expected to be lower than in 2008.

Now I'm not one to stir up trouble. Much. And anyway, the UK is so very far away after all. And 2013 is a ridiculously unimaginable spandex-wearing futurespace. Plus didn't PricewaterhouseCooper tell us that Ireland Inc was tickety boo there a year or two ago?

Nah. Forget I mentioned it.

Skittles wrasslin' with Twits

Skittles webspace update here at Brand Republic. Are Skittles struggling with Twitter's open-ended personality, or milking it for all the colours of the rainbow? I dunno.

Thanks to Christian Hughes for drawing my attention to it. Via Twitter haha.

Monday's adlinks

Tesco handles the truth in advertising. Very thank you, Monsieur l'Assistant teu le Manageur du Brande.

Onside Sponsorship's John Trainor does the hard sell in the Business Post. Naming rights for Lansdowne Road are still available. My suggestion: similar to the way the late, lamented Point completely disappeared into The O2, how about bye bye Lansdowne, hello The GAA? Just saying.

Jonathan Woss does it. Stephen Fwy does it. What's with celebs, fake celebs and Twitter?

Resmesshion: Cybercom are expanding and need a Head of Search Marketing and a Paid Search Executive (the unpaid one quit nyuk nyuk). Say what now? Oh yes, these are the kinds of job descriptions that modern ad agencies use now.

Shameless objectivisation of naked bodies works both ways for Powerade. Thank you Mother. Click yourselves silly, ladies.

Shameless objectivisation of writhing body works both ways for Agent Provocateur. Stand up and be counted, gents.

Bruddah can ya spare a dime? The Indo group needs a quick hundred mill...

WTF does 'disintermediated' mean? Clue: it's not good, it's happening to you and Martin Sorrell won't feel its pinch half as much as you will.

Ulrika-ka-ka wins, but not too many care any more, it seems. Shame when quality like this is ignored.

Advertising is good for kids! Yay! It's official, or at least it is for the UK's Advertising Association!

Happy Monday, Adbabies. No snoozie after lunch.

(If it seems as though I plundered Brand Republic's website a lot, that is an outrageous lie and how dare you? Through the non-evil and almighty power of Google Analytics I know where you are having coffee right now. Shut up.)